About Me
Hi, I’m Robin — a bilingual business assistant and facilitator based in Shenzhen. I work with international entrepreneurs and small business owners who want to get things done in China — whether that means finding the right suppliers, navigating local systems, or building lasting relationships on the ground.
My background spans over a decade of working in China’s fast-paced business world. I’ve launched my own ventures, led marketing and sales in the localization industry, and coordinated projects that connect people, markets, and opportunities across cultures.
Along the way, I realized how hard it is for foreign entrepreneurs to find practical, trustworthy, and personalized business support in China. That’s why I started offering hands-on assistance — drawing on my experience, network, and local knowledge to help clients solve problems and move forward with confidence.
I’m not a consulting firm. I work directly with every client, and I only take on projects where I know I can add real value. My approach is personal, flexible, and focused on results.
(For a full list of services, visit the China Assistant service page.)
My Background
I currently work as the Marketing Director at the Shenzhen branch of a leading localization company, where I also oversee our Hong Kong office. I helped build our local marketing team from the ground up and have led key client projects involving global brands and public-sector organizations.
Before that, I ran small businesses in education, tourism, and events — including immersive experiences that drew thousands of participants. I’ve co-organized ultramarathons and developed cross-regional partnerships across Southeast Asia. I’ve also worked in the Web3 industry, managing community engagement and coordinating across teams in China, Indonesia, and the US — gaining firsthand experience in cross-border collaboration within emerging tech.
These experiences gave me a hands-on understanding of how business works here — and how to move quickly, adapt culturally, and make things happen.
Let’s Work Together
If you’re looking for someone who’s local, reliable, and action-oriented — someone who truly understands the business culture here and is ready to support you every step of the way — I’d love to connect.
Let’s make things happen, together.